Tetiana Dobrohaieva

Marketing Consultant & Market Research Analyst

Clarity and growth through data-driven marketing strategy

I provide actionable marketing research, competitor analysis and strategic guidance for small and medium-sized businesses navigating competitive landscapes.

About

Strategic marketing grounded in observation and analysis

With a focus on practical business outcomes, I help entrepreneurs and growing companies understand their target audience, identify emerging market opportunities and evaluate competitive landscapes.

My work bridges the gap between raw market data and strategic execution. Whether you are launching a new product line or realigning existing marketing communications, I deliver clear, structured insights that remove guesswork from your business decisions.

Core focus
Market research, competitor positioning, strategy development
Format
Remote advisory, project-based analysis, individual consulting

Services

Three areas of work

01

Market and competitor research

In-depth evaluation of your target industry. Identification of customer demand shifts, pricing models, and the strengths and vulnerabilities of key competitors, to give your business a distinct edge.

02

Marketing strategy and audits

Comprehensive review of your existing marketing presence, tone of voice and client touchpoints. Formulation of clear, step-by-step roadmaps to reach target audiences effectively.

03

Content and campaign advisory

Targeted advice on campaign positioning, value propositions and channel selection, so that your marketing messages communicate value clearly and drive real engagement.

Methodology

How a project runs

Step 01

Scope and objectives

Initial briefing to define your challenges, audience and key business goals.

Step 02

Research and field analysis

Data gathering, qualitative competitor review and target market breakdown.

Step 03

Structured findings

A detailed, practical analytical report containing actionable recommendations.

Step 04

Implementation review

Follow-up consulting session to assist with roadmap execution and answer questions.

Packages

Engagement models and pricing

Initial discovery audit

A focused assessment of current marketing positioning, with quick-win recommendations.

Full market research package

Complete competitor, niche and customer demographic report, tailored to a specific launch or pivot.

Retainer advisory

Ongoing monthly strategic consultations and campaign performance reviews.

Every engagement is scoped individually, so the fee depends on the depth of research and the timeline agreed. A written quote follows the initial briefing, and the scope and fee are confirmed in writing before any work begins. Invoices are issued in USD.

Contact

Let's discuss your next project

Reach out by email to schedule an introductory consultation.

tetianadobrohaieva@gmail.com
Business entity
Sole Proprietor (FOP) Dobrohaieva Tetiana Leonidivna
Location
Ukraine, working with clients globally
Working hours
Mon – Fri, 09:00 – 18:00 (EET)